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Sole sisters: the four Arab shoe designers you'll find in every fashionista's wardrobe

Meet the four women of Arabic heritage who are coming up with dazzling ideas about what we should be wearing on our feet

Meghan Markle, Duchess of Sussex has designs by Zyne in her collection.

There aren’t many women who launch a fashion brand and then give birth to twins 10 days later. Or who spend the first six months of the launch of their start-up trying to convince male artisans in their homeland of the credibility of their plans to create an international shoe brand.

Four women on three continents share not only their Arabic heritage, but a robust determination to stamp their mark on the fashion world. Much is known about Beirut’s famous couturiers but, so far, flying under the international fashion radar are a group of entrepreneurial ladies with some pretty innovative ideas about what we should be wearing on our feet.

Andrea Wazen. Courtesy Andrea Wazen
Andrea Wazen is leading the way when it comes to Lebanese-designed and produced shoes. Courtesy Andrea Wazen
Andrea Wazen is the most established of the group. She returned to Beirut, from London, in 2013 to launch her eponymous footwear brand, with a desire to fly the flag for Lebanese-designed and produced shoes.

“It seemed a big opportunity because we have a lot of very good footwear manufacturers, which is not common in the Arab world. But they weren’t getting the exposure they deserved because there were no actual shoe designers based here,” Wazen explains over the phone from her Beirut studio. “It’s my way of giving something back to my community.”

Also part of this niche group of footwear designers is the Moroccan duo Zineb Britel and Laura Pujol, of Zyne. They are giving the traditional babouche a glamorous makeover but, along the way, encountering cultural issues as female entrepreneurs. Over in London, Jennifer Chamandi left the world of finance and started a family and a luxury shoe brand at the same time. Both these businesses were founded three years ago, but their experiences are very different.


After studying economics, Jennifer Chamandi studied drawing at Central Saint Martins on weekends. Courtesy Jennifer Chamandi

Chamandi left Beirut at 18 to study economics in London at her parents’ behest, before going into banking, trading in equity derivatives. It was brainy stuff, but deep down, she fostered a childhood dream to create shoes. She had always been at the top of her class at school, but was caught between her love of maths and her love of art – as a child, she studied art at the weekends and drew shoes endlessly. “It was never going to be clothes or bags; shoes are so complex because of their geometry,” she tells me as we sit in her pink suede Mayfair showroom. “I cherished my banking years, but I had this passion and wanted to know if I could do it.”


Читать далее: https://www.thenational.ae/lifestyle/luxury/sole-sisters-the-four-arab-shoe-designers-you-ll-find-in-every-fashionista-s-wardrobe-1.909185

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